
1. Primary forms of cross-border e-commerce
| Form | Overview | Features |
| Company-owned e-commerce site model | Companies independently build and operate multilingual e-commerce sites to sell to overseas customers. | It allows for the expression of a unique worldview and facilitates data acquisition, but requires customer acquisition and initial system investment. |
| Overseas e-commerce marketplace listing model | Sell by opening shops on major overseas e-commerce platforms such as Amazon, eBay, and Tmall Global. | High customer attraction and the ability to utilise the mall’s payment and logistics systems make it easy to get started. However, competition is fierce, and there is a tendency to fall into price wars. |
| Bonded Zone Utilisation Model | A method primarily used for China, whereby goods are transported in advance to a bonded warehouse in the destination country and shipped locally after an order is placed. | Delivery times are reduced, and there is the advantage of being able to benefit from local preferential tax treatment. |
2. Cross-border e-commerce process
- Product and Service Selection: Select products with demand in overseas markets.
- E-commerce Site Development/Marketplace Listing: Establish sites supporting local languages and currencies.
- Marketing and Customer Acquisition: Utilise social media and local advertising to raise product awareness among overseas customers.
- Ordering and Payment: Support foreign currency payments and collect funds.
- Logistics and Delivery: Select international shipping providers and dispatch goods after customs clearance.
- Customer Support: Handle enquiries in foreign languages and manage returns/exchanges according to local business practices.
3. Achievement
ZOJIRUSHI
MONEUAL
地球仪
4. Partner
- 蘇州在途旅⾏社有限公司
- 深圳伊思沃科技有限公司
- 湖州雪之美科技有限公司
- 润威新材料科技(上海)有限公司
- 黄山无极雪饮料股份有限公司
- 浙江微宏技术有限公司
- 普胜(浙江)智能科技有限公司
